Ski Santa Fe

For nearly a decade, we’ve worked with Ski Santa Fe to redefine what their brand can look like across logo apparel, headwear and accessories.

The inspiration begins with Ski Santa Fe’s iconic black bear logo, which contains a mountain within the bear itself. Over the years, we’ve expanded that visual language by bringing the mountain forward and developing it into a recognizable brand element of its own.

From there, we’ve drawn inspiration from the culture, landscape and character of Northern New Mexico. We’ve incorporated the Zia sun symbol, developed bold color palettes rooted in the natural surroundings and created original artwork that Ski Santa Fe can use season after season. We’ve also explored the resort’s history, imagining the look and spirit of Ski Santa Fe in the 1970s through colorful, retro-inspired après-ski graphics.

Along the way, we’ve presented Ski Bueno in fresh and unexpected ways and developed a dedicated capsule collection for Totemoff’s, the resort’s iconic on-mountain bar and gathering place.

While rooted in the mountain experience, the collections are designed to resonate beyond the ski season, giving Ski Santa Fe relevant merchandise for year-round visitors, events on the mountain and its annual fall celebration.

As the partnership has evolved, the assortment has grown to include more than 40 styles in a single season. Together, those pieces have created a broader and more distinctive expression of Ski Santa Fe, giving locals and visitors new ways to represent their connection to the mountain.

"Working with Grafletics has been an absolute game-changer for our retail offerings at Ski Santa Fe. Their unique designs perfectly capture the essence of our mountain, blending high-quality craftsmanship with an authentic outdoor aesthetic. Our customers love the fresh, modern take on ski-inspired apparel, and the quality of each piece speaks for itself. Grafletics has been an incredible partner, delivering not only exceptional products but also outstanding service. We’re thrilled to continue this collaboration and highly recommend them to any brand looking for distinctive, high-quality merchandise."

– Ski Santa Fe

Let’s make your brand undeniable! Contact us today to get started.