Tursi Soccer

To celebrate Tursi Soccer’s 40th anniversary, we partnered to create a 15-piece collection rooted in legacy, honoring four decades as a family owned specialty retailer. 

The visual identity centers on a shield designed to forge a bond between Tursi, Portland, and Soccer City USA—serving as the cornerstone of the trim pack across labels and hangtags.

Supporting the mark are a retro Soccer City USA script, a stylized Tursi logo, and classic silhouettes rendered in a palette of faded blacks, asphalt, vintage whites, washed pine green, and burgundy to reinforce the throwback feel.

Alongside the anniversary collection, we also created a capsule assortment celebrating 100 years at 1844 SW Morrison St., the historic home of Soccer City USA—an address woven into Portland’s soccer culture for generations. The exclusive collection is available at all Tursi Soccer locations in the Portland metro area. area. 

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